{"id":279946,"date":"2023-09-20T18:24:54","date_gmt":"2023-09-20T18:24:54","guid":{"rendered":"https:\/\/faceapp.com.mx\/?p=279946"},"modified":"2023-08-30T18:30:52","modified_gmt":"2023-08-30T18:30:52","slug":"experiencia-de-compra-en-retail","status":"publish","type":"post","link":"https:\/\/faceapp.com.mx\/index.php\/2023\/09\/20\/experiencia-de-compra-en-retail\/","title":{"rendered":"Experiencia de Compra en Retail"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-por-que-la-experiencia-de-compra-sigue-siendo-tan-relevante-en-nuestros-dias\"><strong>\u00bfPor qu\u00e9 la experiencia de compra sigue siendo tan relevante en nuestros d\u00edas?<\/strong><\/h2>\n\n\n\n<p>Entrar al piso de venta y ver los productos que ten\u00edamos en mente o que no sab\u00edamos que necesit\u00e1bamos es definitivamente lo que construye la experiencia de la compra per se.<br><br>Con la pandemia, la venta en l\u00ednea se increment\u00f3 en nuestro pa\u00eds siguiendo la tendencia mundial, a pesar del pensamiento de desconfianza que ven\u00eda arrastrando de tiempos anteriores.<br><br>Sin duda la pandemia impuls\u00f3 estas compras para evitar el contacto;\u00a0<strong>sin embargo el retail regresa con todo su poder para demostrar que el mundo f\u00edsico todav\u00eda cuenta con relevancia para el consumidor y encontrarnos de nuevo en el Punto de Venta.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-las-cifras\"><strong>Las cifras<\/strong><\/h2>\n\n\n\n<p>De acuerdo con la Asociaci\u00f3n Nacional de Tiendas de Autoservicio (<a href=\"https:\/\/antad.net\/\">ANTAD<\/a>) las ventas comparables de las tiendas minoristas asociadas en\u00a0<strong>M\u00e9xico crecer\u00edan este a\u00f1o\u00a0<\/strong><a href=\"https:\/\/www.eleconomista.com.mx\/empresas\/Tiendas-de-autoservicio-y-departamentales-preven-alza-de-5.2-en-sus-ventas-iguales-en-2023-20230125-0082.html\"><strong>un 5.2% respecto al 2022, cuando aumentaron un 10.6% interanual.<\/strong><\/a>\u00a0<\/p>\n\n\n\n<p>La Asociaci\u00f3n tambi\u00e9n destac\u00f3 que en diciembre de 2022 las ventas se incrementaron un 9% respecto al mismo mes del 2021. <\/p>\n\n\n\n<p>Estos incrementos de ventas, se dar\u00e1n en el sector de alimentos y bebidas principalmente, as\u00ed como en productos de limpieza y hogar, entre otros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-experiencias-memorables\"><strong>Experiencias memorables<\/strong><\/h2>\n\n\n\n<p>Estas cifras nos dicen que debemos voltear al retail como un generador de experiencias&nbsp;<strong>que detonen e inspiren al consumidor, no hay otro lugar que brinde la sorpresa, satisfacci\u00f3n y cubra necesidades como el Punto de Venta<\/strong>&nbsp;y debemos aprovechar cada espacio para generar estos momentos, todo es v\u00e1lido, desde nuestra promotor\u00eda, materiales POP, activaciones, temporalidades\u2026 hay un sinf\u00edn de posibilidades para potenciarlo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fidelizar\"><strong>Fidelizar<\/strong><\/h2>\n\n\n\n<p>Sin duda el encuentro con el producto sigue siendo de gran impacto, pero recuerda que la gente podr\u00e1 olvidar todo, menos c\u00f3mo la hiciste sentir, la fidelizaci\u00f3n es un proceso en el que no s\u00f3lo la marca, la tradici\u00f3n o el producto enganchan, sino la experiencia y el ritual de generar una compra y encontrar un diferenciador que hable de tu filosof\u00eda de marca con la cual las personas consumidoras se sentir\u00e1n identificadas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-omnichannel\"><strong>Omnichannel<\/strong><\/h2>\n\n\n\n<p>No debemos perder de vista que, actualmente las personas consumidoras buscan toda la informaci\u00f3n disponible, raz\u00f3n por la que debemos ofrecer una experiencia completa cuidando todos los&nbsp;<em>touch-points,<\/em>&nbsp;desde la compra hasta la retroalimentaci\u00f3n, nuestro sitio web y planear, durante el paso por tienda, el&nbsp;<em>Customer Journey.<\/em>&nbsp;<\/p>\n\n\n\n<p>\u00bfQuieres conocer m\u00e1s de nuestros servicios en Sales &amp; Marketing? <\/p>\n\n\n\n<p>Te invitamos a descubrir todo lo que tenemos para ti. <a href=\"https:\/\/faceapp.com.mx\/\">\u00a1Cotiza con nosotros y comienza tu estrategia hoy!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando hablamos de experiencia retail nos referimos a lo que experimenta el cliente desde antes de ser cliente hasta que abandona la tienda.<\/p>\n","protected":false},"author":3,"featured_media":279948,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[30],"tags":[37,38],"class_list":["post-279946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-compraretail","tag-retail"],"yoast_head":"<!-- This site is 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